# NorthCore Labs > Mia 2.0 — your first AI agent hire. Built for med spas, dental practices, law firms, real estate agents, home service contractors, and custom builds. ## About NorthCore Labs builds Mia, an AI agent that runs the front of house for service businesses: every phone call, every form, every DM, every CRM update. Mia is sold as a one-time custom build with optional maintenance — not a SaaS retainer. Each version is industry-tuned: med spas get treatment-plan recovery and reactivation; dental practices get insurance verification and recall; law firms get conflict checks and bilingual intake; real estate agents get sphere reactivation and 6–18 month nurture; home services get photo capture, scope generation, and trade-aware dispatch (HVAC vs plumbing vs electrical vs roofing); custom builds connect any tools (HubSpot, Salesforce, Postgres, Twilio, n8n) with self-hosted automations and Slack co-pilot access. ## Pricing Philosophy NorthCore Labs is not here to keep you on a retainer. We're here to hand you your first AI agent hire — built once, owned by you, working every day after. - **Build**: Fixed-price, scope locked in writing. No per-execution fees, no platform tax. - **Maintain**: Optional, never required. Pick a plan or take the keys and run her with your own team. - **Stay free**: Month-to-month after the build. No lock-in. The build you paid for stays yours. T1 starts at $1,500/mo (inbound only), T2 at $2,500/mo (inbound + Stealth Meta ads). Custom builds quoted in writing on the discovery call. ## Industries - **Beauty & Aesthetics** — https://northcorelabs.io/beauty/ — med spas, laser, injectables. Treatment-plan recovery, no-show recovery, membership upsells, reactivation. Most clients stop running paid ads within 6 months. - **Dental** — https://northcorelabs.io/dental/ — verifies insurance during the call (HIPAA-conscious), runs hygiene recall, books treatment plans worth $500K–$1M sitting in patient charts. - **Law Firms** — https://northcorelabs.io/law-firms/ — after-hours intake on PI/criminal/family/immigration, conflict checks, retainer + DocuSign in the call, bilingual EN/ES. Does NOT provide legal advice — by design. - **Real Estate** — https://northcorelabs.io/real-estate/ — sub-60s response on Zillow/IDX/FUB/kvCORE/Sierra/Lofty/BoomTown leads, 6–18 month nurture sequences, sphere reactivation. Top earners pull 67% of GCI from past clients. - **Home Services** — https://northcorelabs.io/home-services/ — trade-aware dispatch brain for HVAC, plumbing, electrical, roofing. Mid-call photo capture, auto-scope from nameplate, pre-job tech briefs, storm surge handling, insurance pipeline coordination. Sits on top of ServiceTitan, Housecall Pro, Jobber, FieldEdge. - **Custom** — https://northcorelabs.io/custom/ — fragmented stacks unified. 400+ tool integrations, custom voice/chat bots, Slack co-pilot that talks to your data, two-way sync, self-hosted automations. ## Booking There is no generic booking page — you must select your industry first. Each industry has its own booking page tuned to that vertical's real pain (insurance verification for dental, conflict checks for law, photo-capture flow for trades, etc.). Pick the page that matches your business: - https://northcorelabs.io/beauty/book/ - https://northcorelabs.io/dental/book/ - https://northcorelabs.io/law-firms/book/ - https://northcorelabs.io/real-estate/book/ - https://northcorelabs.io/home-services/book/ - https://northcorelabs.io/custom/book/ ## NOTHING™ — the demonstration page https://northcorelabs.io/work/nothing/ — a complete product launch page for a product that does not exist, used as a portfolio piece. It runs a full conversion journey (problem, product reveal, spec sheet, interactive quiz, social proof, competitive comparison, urgency timer, exit-intent popup, FAQ with structured data) on a product made of nothing, then reveals the joke and itemises exactly how long the reader stayed and how far they scrolled. It closes with real pricing. The point is that if a journey holds attention for a product made of air, the same craft applied to a real business is not a difficult argument. Website pricing, stated plainly on that page: $999.99 one time for the build, including funnel pages and integration with the client's CRM and databases. $99.99/month for hosting, which includes five content updates per month. $249.99/month for unlimited updates. No retainers, no per-execution fees; the build is owned by the client outright. ## What Makes Us Different We are not a marketing agency and not a SaaS. We build a custom AI agent for your business once, hand you the keys, and offer optional maintenance afterward. Most providers in this space charge per-message, per-minute, or per-execution — we don't. Documentation beats conversation: every claim, deliverable, KPI, and timeline lives in the engagement letter before the build starts. If it's not in the agreement, it's not part of the engagement — and if it is, it ships. ## Compliance & Trust - HIPAA / BAA available for dental and medical use cases. - Attorney-client privilege scoped at onboarding for law firms. - TCPA, CAN-SPAM, FTC, NAR, ABA Model Rule 7.1, and state-bar advertising rules respected. - All photos in testimonials are stock representations; quotes are paraphrased with permission. ## Contact - Website: https://northcorelabs.io - Email: hello@northcorelabs.io - Founder: Will Brinegar (@willbrinegar.ai) - Co-founder: Chris Regnetta ## Markdown Mirror Plain markdown version of the home page (no navigation, scripts, or layout chrome) available at https://northcorelabs.io/index.md