What Fresha is for
Fresha describes itself as a booking platform for salons and spas and as a destination where consumers find and book self-care, with medical spas listed among the categories. A practice on it keeps the calendar, the client bookings and the listing on the Fresha marketplace there, and each stays where it is. What stays in it, what is built around it and how the connection works are on the page for Fresha.
The growth system reads the Fresha calendar first, for revenue by service and by month, utilization by day, and the patients past their interval. Each service line gets its product cost and the provider's minutes written beside it to make the margin column, and the ninety-day plan is set from that column. Then the work goes in around the calendar. The call and the DM are answered on your number and booked into Fresha. The comeback is timed from past visits and sent in Dana's voice. Every booking is tagged by source, so the marketplace, the phone, the DMs and the comeback each get their own line on the dashboard.
A patient who found you on the marketplace needs a second reason to come back to you
The marketplace listing in Fresha brings in patients who were searching for a treatment rather than for your practice. That first booking is an introduction, and the comeback is where the growth system turns it into a patient of yours. It reads the completed appointment, the service and the date from the Fresha calendar and applies the interval your practice plans around for that treatment. The message goes out in Dana's voice with your own booking link. On the dashboard, marketplace bookings keep their own line, so you can see how many came back a second time and which treatment they came back for. The chart sits apart from all of this, in the EMR or the documentation system your medical director has chosen, and the system never reads it. Which treatments go on the interval list is set with your medical director.
Job by job: where it lives and who does it
| Job | Where it lives | Who does it |
|---|---|---|
| The appointment and the client booking | In Fresha, as today | Your front desk and your providers |
| The marketplace listing and the bookings that come through it | In Fresha; the system tags each one by source | You keep the listing current; the system counts the second visit |
| Answering the call, the DM and the text in seconds | The growth system, booking into the Fresha calendar | The voice and text agents, with handoff rules to the desk |
| Timing the comeback | Last-visit dates in Fresha; the interval, the message and the reply in the system | The system, in the provider's voice |
| Segmenting the list for a party or a launch | The system, from the Fresha client list | The system, with the offer written by you |
| The dashboard: calls, bookings, no-shows, revenue | The system, reading Fresha | Read weekly by you and the front desk |
When staying on Fresha is right
Stay on Fresha when the calendar is clean, the listing brings in new faces and the desk is comfortable in it. Keep a source of new patients that costs the desk no phone time. The growth system adds what happens after the first visit; it never replaces where the patient came from. The calendar it reads and books into is the one you have.
What a switch would cost you in time
Leaving a booking platform with a marketplace means losing the listing as well as moving the calendar. Client bookings move by export, the service list is typed in again, and the booking links on your site and your Google profile are replaced. The marketplace profile stays behind. The front desk books in two calendars for the whole overlap, and any patient who saved your old booking page lands on a dead link until they are told. Send the agreement to counsel before you give notice. The weeks that go into the move bring no patient back a second time.
How to do this on Monday
- Export last year's appointments by service from the Fresha calendar and split them into first visits and repeat visits; the first-visit-only names, sorted by service, are the comeback list.
- Count how many of last quarter's marketplace bookings came back a second time. That number is the first thing the comeback changes.
- Before you write any offer for the marketplace crowd, cost one treatment to the dollar: the product, the room time and the provider's minutes. Set that against what it sold for last month.
- Keep the list to patients whose written consent to marketing texts is on file; what counts as consent is for counsel to confirm.
- Send ten comeback texts in Dana's voice with your own booking link and count who books.
What to do next
NorthCore's Run the whole practice solution builds the growth system on top of Fresha: the answering, the comeback timing, the segmentation and the dashboard, and Fresha stays where it is. Scoped in writing and covered by the promise on this site: results in 90 days, or we keep working until you have them.
