Launch the new treatment to the people who will buy it first.
A new device is a payment the day it arrives and revenue only when the room is booked. The launch goes to the segments most likely to say yes, with broadcasts that have run before, and a strategy that fits the treatment: a series, a membership, a pairing with what the patient already gets.
The laser arrived in March. The first full month of bookings was September.
A new treatment announced to everyone lands with no one in particular. Launch to the segment that already buys the adjacent treatment, with the offer built for that device, and fill the first weeks before the invoice is due.
What we build for it.
A new device is a payment the day it arrives and revenue only when the room is booked. The launch goes to the segments most likely to say yes, with broadcasts that have run before, and a strategy that fits the treatment: a series, a membership, a pairing with what the patient already gets.
- The launch segments. Who buys the adjacent treatment, who asked about this one, who is due and could be upgraded. Each gets a launch message written for them.
- Proven broadcasts. Sequences that have run for other launches, adapted to your treatment, your pricing and your voice, scheduled so the first weeks are full.
- A strategy per treatment. A series sells differently from a one-time treatment, a device differently from an injectable. The launch plan matches: intro series, membership tier, add-on pairing, consult event.
- The launch report. Bookings, revenue and utilization on the new treatment from day one, in the same Slack channel as everything else, so you know when it has paid for itself.
What changes, depending on where you sit.
Owner
The new device starts paying in weeks, not quarters.
Providers
A full book on the new treatment from the first week, with the right patients in the chair.
The business
Every launch gets a plan, a segment and a number, not a single broadcast and a hope.
Read before the call.
The guides and calculators behind this solution. Your numbers, the method, the fix.
How to add weight loss or hormones to a med spa, and what the revenue depends on.
The recurring-revenue formula for a weight-loss or hormone program, the operational pieces that keep patients enrolled, who owns each, and how to launch it.
Read the guideHow to launch a new treatment in a med spa: sell it to your own list first.
Sell a new treatment to the patients most likely to say yes before the public hears, take deposits for week one, then post. The sequence, the page, the keyword, the measure.
Read the guideHow to rank for lip filler in your city: one page per treatment per city, written for a person.
The treatment-page-per-city pattern for lip filler: which cities earn a page, what goes on each one, the schema it carries, and how to check that Google has indexed it.
Read the guideThe other nine, and all of them together.
Launch a treatment is one of ten jobs the system does. The whole system is what we recommend, because every job gets stronger when the others run on the same record.
Everything togetherRun the whole practice
The website, the funnels, the CRM and EMR integrations and the custom operations around them, scoped from an audit.See the whole system
Answer every patient
Calls, DMs and texts answered in seconds, day or night, in your voice, booked into your calendar.See the solution
Fill the calendar
Speed to lead, qualification, booking into your calendar, and no-shows caught within fifteen minutes.See the solution
Bring patients back
Treatment nurture, package nurture, dormant win-back and memberships, on a cadence that fits the treatment.See the solution
Know your numbers
Revenue, average ticket, treatment mix, provider performance and rankings, on one page and in Slack.See the solution
Win at events
Forms and raffles at the events you already attend, built to turn a name on a clipboard into a paying patient without running ads.See the solution
Time the comeback
The comeback calendar: every patient's next window, read from your own data, so the broadcast lands in the slow weeks between treatments instead of at random.See the solution
Crush your parties
Tox parties, IV parties and in-house sales events filled with the patients most likely to come, segmented so nobody gets the wrong invite and no lead gets burned.See the solution
Convert social media
Free-value funnels and keyword automations on Instagram and Facebook, so you post and forget while the DMs turn into booked patients.See the solution
Get found first
Local SEO, your Google Business Profile, a page for every treatment in every city you serve, and the AI answer, so the patient searching tonight finds you first.See the solution
Skin in the game. On both sides.
You put in a small start fee, so the practice is bought in. We put in everything else. Every engagement is scoped in writing with the numbers we are accountable for: answer rates, bookings, reactivated patients, revenue on the page. If the system has not delivered in 90 days, we keep building, tuning and running it free until it does. Agreed before we start. No asterisks.
Before you book.
Does this work for memberships and packages, not only devices?
Yes. A membership tier, a package, a new injectable, a new service line: each gets a segment and a strategy.
What if I have launched something before and it fell flat?
Bring the numbers. The segment and the offer are usually what was missing, and both are visible in your own data before anything sends.