NorthCore Labs

Moxie holds the record; the growth system reads the numbers and runs the comeback.

You run Moxie and the phone still rings out mid-treatment. Moxie is the all-in-one EMR, booking and store. The growth system starts from its numbers, picks the next ninety days of work, and runs the phones, the comeback and the parties on top. Moxie keeps the calendar, the patient record, the charts, the online store and the memberships. The growth system answers the phone and the DMs, books into the Moxie calendar, and hands the patient the store link. It times the comeback from the last treatment, segments the list for a party, and puts the numbers on one page. Nothing is written into a chart, and Moxie stays.

Updated 2026-10-26

What Moxie is for

Moxie is an all-in-one platform for med spas that bundles the EMR, booking and the online store. It holds the calendar, the patient record, the charts, the online store and the memberships, and all of it stays there. The page for Moxie covers what stays in it, what is built around it and what the connection is.

A growth system reads the numbers out of the bundle first: revenue and margin by provider and by treatment, store sales, utilization and who is due. It builds the ninety-day plan from them. Then it adds the work around the bundle. The call and the DM are answered and booked into the Moxie calendar, and the patient is handed a link to the store. Comeback timing comes from the last treatment, and the list is segmented for a party or a launch. Everything lands on one page, and nothing is written into a chart. The full list is on the Moxie page; this page is about which job lives where and what a switch would cost.

The store is the link the system hands out

The online store in Moxie is the one thing on this page a patient touches directly, and the growth system treats it as the destination rather than something to rebuild. When the voice agent books a consult, the confirmation text carries the store link. So does the comeback message, and so does the party invite that goes to the patients who are due. Any membership the agent mentions on the call is the one the store already sells. The system never creates a product, a price or a package; it reads what is there and sends patients to it, and the dashboard reports which link brought which patient back.

Job by job: where it lives and who does it

JobWhere it livesWho does it
The chart, the consents and the photosIn Moxie; the system writes nothing into a chartYour providers
The online store and the membershipsIn Moxie; the system hands the patient the link and creates nothingYou set the offer; the system sends patients to it
Answering the call, the DM and the text in secondsThe growth system, booking into the Moxie calendar with the note attachedThe voice and text agents, with anything clinical handed to a provider
Timing the comebackLast treatment and last visit read from Moxie; the schedule of who is due in the systemThe system, in the provider's voice
Segmenting for a party or a launchThe system, from visit dates in MoxieThe system, with the offer and the eligibility set by you and your medical director
The dashboard: calls, bookings, no-shows, reactivations, revenueThe system, reading MoxieRead weekly by you

When staying on Moxie is right

Staying on Moxie is the right call, and the only one we make. An all-in-one platform that your providers chart in and your patients buy from is a working record and a working storefront at once. We run on it today in a working practice. The growth system reads the dates it needs, books into the calendar, and sends patients to the store you already run.

What a switch would cost you in time

Leaving an all-in-one platform is three moves at once: the record, the booking and the store. Charts and consents go by export, with retention rules on the old record; confirm with counsel and your medical director what must be kept and for how long. Memberships and packages are re-created and every member re-enrolled with billing re-authorized. The store links on your site and your profile are replaced. Providers and the front desk run two systems until the migration ends. Any remaining term on the agreement is a question for counsel. None of that fills a chair.

How to do this on Monday

  1. Run a last-treatment report in Moxie by treatment type and count who is past their interval. That is the comeback list.
  2. Open the store as a patient would and buy nothing: note how many taps from the link to a booked consult, and whether the membership is on the first screen.
  3. Check which of those patients have written consent to marketing texts on record; only they get a message, and what counts as consent is for counsel to confirm.
  4. Call your own number three times: mid-treatment, at lunch, after close.
  5. Send ten comeback texts by hand, in the provider's voice, without naming the treatment, with the store link, and count who books.

What to do next

NorthCore's Run the whole practice solution builds the growth system on top of Moxie: the answering, the comeback timing, the segmentation and the dashboard, and Moxie stays where it is. Scoped in writing and covered by the promise on this site: results in 90 days, or we keep working until you have them.

Have this built for your practice.

The comparison is the software. The numbers, the strategy and the system around it are what we build and run, scoped in writing. Results in 90 days, or we keep working until you have them.

Questions people ask.

Does Moxie do patient reactivation?

Moxie holds the dates the comeback runs on, inside the calendar, the patient record, the charts, the online store and the memberships. A growth system reads the visit history and adds the interval by treatment, the message in the provider's voice, the reply handling and the count on your dashboard. It writes nothing into a chart.

What does a switch away from Moxie cost in time?

Count it as three moves at once: the chart exported with retention rules on the old record, the memberships re-created and re-authorized, and every store link on your site and profile replaced. Two systems run for the whole overlap. Confirm the retention rules and the agreement with counsel first.

What is the difference between Moxie and NorthCore?

Moxie is software your team runs every day. NorthCore is a team that builds and runs the growth system on top of it: the answering, the comeback timing, the segmentation and the dashboard. One is the record; the other is the work around the record.

Does the system write anything into the chart?

No. It reads the visit history it needs for timing and writes nothing into a chart. The booking and the call note land on the calendar, and anything a patient says that is clinical is handed to a provider.

Bring the system into your practice.

Walk us through how the practice runs today. We show you what we would build first and how fast. If nothing here fits, we say so on the call.

No card, no contract
A calendar invite and a Zoom link the moment you book.
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NorthCore Labs LLC
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