Why DMs leak
- The reply comes hours later, after the provider finishes the day, and the moment is gone.
- The reply asks the patient to call. They were on Instagram at 10 pm because they did not want to call.
- The reply answers one question and stops. No next step, no link, no time offered.
- Nobody owns it. The provider, the front desk and the owner all think someone else replied.
How a keyword automation works
A reel or a post says: comment GLOW and I will send you the guide. The patient comments the word. A DM goes out within seconds with the guide and one question. When they reply, the DM asks permission to text them and captures the consent in writing, then sends the booking link that opens on the treatment the post was about. Everything is logged. The platform's rules on automated messaging, timing windows and what a business may send are specific, and they change. The system has to follow them, and whoever runs it has to check them.
Three funnels that fit aesthetics
| Trigger word | What they get | What we ask | Next step |
|---|---|---|---|
| GUIDE | A short guide to one treatment: what it is, who it is for, what a first visit involves, what to expect after | Their first name and permission to text | The booking link for a consult on that treatment, with two open times |
| QUIZ | A five-question skin quiz that ends with the treatment to ask about at a consult, not a recommendation; the provider decides at the consult | Their email or phone, and consent | A text from the provider with the booking link for a consult about that treatment |
| FIRST | A first-visit offer that applies only to a booked consult in the next two weeks | Permission to text and the week they want | The booking link, then a confirmation text from the desk |
| Any question in the DMs | An answer in seconds, in the provider's voice | Whether they would like times | Two times and the link; anything medical handed to the provider |
The follow-up when they do not book
- Day one: the guide or quiz result, and one question.
- Day three: a text, if they consented, from the provider by name, with one thing from the guide and two open times.
- Day seven: a short note and the link. If they still have not replied, stop. Three touches, then quiet until they come back on their own.
What the posts have to do
- Name the word in the caption and say it out loud in the video.
- Show the provider's face and the treatment room. Followers book people, not logos.
- One treatment per post. A post about everything triggers nothing.
- Keep every claim about results honest and have your medical director confirm anything clinical before it is posted.
How to measure DM to booking
Four numbers, weekly: comments with the word, DMs sent, consents captured, consults booked. Then one more a month later: consults that became paying visits. The booking link should carry a tag so your record system shows which post the patient came from. A funnel that gets many comments and few bookings has a weak offer; one that gets few comments and many bookings needs more posts.
What to do next
NorthCore's Convert social media solution builds the DM system: the keyword automations with consent captured, the provider-voice follow-up, and the booking link that lands in your calendar, with the platform's rules checked. Scoped in writing and covered by the promise on this site: results in 90 days, or we keep working until you have them.
