Event ideas that fill, and why
- The recovery drip morning: a Saturday block of hydration and vitamin drips, filled by regulars bringing a friend who has never tried it.
- The first-timer hour: a short, consented first drip with the provider present to answer questions, for the segment that has never had an IV. The deposit covers the drip.
- The peptide information evening: the provider explains the program and what the first month looks like, with consult chairs booked that night, for pre-qualified attendees. Whether a given peptide may be offered, and under what prescribing and compounding rules, is for your medical director and counsel before the evening is announced.
- The membership night: wellness members get first access to a new drip or protocol, and a chair for a friend.
- The partner event: a gym, a run club or a studio brings its people to you for hydration after a session. The gym invites its own members; you message only the ones who consent on your form.
Two segments get two different messages
Export every patient with their last visit and treatments, split them into two lists, and never send one list the other's message.
- Never had it: your injectable, laser and facial patients who have no IV or wellness visit in their history. The message is about trying it with people they know, with the provider in the room, and what the first visit involves.
- Regulars: patients with an IV, peptide or weight-loss visit in their history. The message is about the event being timed to when they are due, the protocol they have asked about, and a chair for the friend they keep mentioning.
- Remove anyone with a future booking, a do-not-contact flag or an open clinical hold. Who is eligible is your medical director's call, not the marketing list's; confirm the screening steps with your medical director before the invites go out.
The invite sequence, two weeks out to two days out
- Two weeks out: the regulars hear first, from the provider, with the date, the drip or protocol on offer and a deposit link that holds a chair.
- Twelve days out: the first-timers hear next, with the page that explains the first visit and the intake form to complete before the day.
- Nine days out: the nurse replies to everyone who opened and did not book, answering the question first-timers ask most and naming the chairs left.
- Five days out: everyone booked gets the bring-a-friend link, which books a second chair and sends the friend the same intake form.
- Two days out: the confirmation, with the intake form checked as complete, the arrival time and the deposit applied. Nobody who has not replied hears again.
Deposits hold the chairs; throughput sets the count
The deposit is what makes a first-timer show up and what lets the nurse plan the block. Count the chairs from the block's throughput: a first drip takes longer than a regular's because the intake, the consent review and the questions come first. Hold every chair with a deposit applied to the visit and keep a short waitlist for the cancellations. An overbooked wellness event is remembered for the wait, not the drip.
What has to happen on the day
- Consents and intake forms completed and reviewed before the patient sits down. Which screenings are required for which treatment is not a marketing decision; confirm with your medical director and counsel before the event is announced.
- The provider in the room for a first-timer's questions; clinical answers never come from the front desk.
- The next appointment booked before they leave: the next drip for a regular, the consult or the program start for a first-timer.
- The review asked for when the result shows, timed to the treatment, by text, from the provider. Not the evening of the event.
Each event, who gets invited and what gets measured
| Event | Who to invite | The message | What you measure |
|---|---|---|---|
| Recovery drip morning | Regulars, with a chair for a friend | Timed to when you are due; bring someone who has never tried it | Friends who became patients, regulars rebooked |
| First-timer hour | Injectable, laser and facial patients with no IV history | Try it with the provider in the room; this is what the first visit involves | First-timers who booked a second visit |
| Peptide information evening | Patients who asked about a program, and wellness regulars | The provider explains the program; consult chairs that night | Consults booked, programs started within 30 days |
| Membership night | Wellness members | First access to the new protocol, bring a friend | Credits used, friends who joined |
| Partner event | A gym or studio's members | Hydration after your session, consented and booked in advance | New patients on the record system, revenue in 90 days |
How to measure it in a week
Before the event, write down what those chairs earn on a normal day. After it, count the first-timers who tried it and booked a second visit, the regulars who rebooked at their interval, and the revenue from everyone who attended over the 90 days after. Moving regulars to a cheaper day earns nothing; turning ten first-timers into a program does.
What to do next
NorthCore's Win at events solution builds the two segments, the invite sequence in the provider's voice and the deposit link, and reports the event against a normal day with 90-day revenue attached. Scoped in writing and covered by the promise on this site: results in 90 days, or we keep working until you have them.
