Meet Mia for Real Estate — Book a Call

The leak nobody's measuring

Most agents give up after one follow-up. 80% of sales need five.

It's not the showings that grow your GCI. It's the buyer who said "maybe in 9 months" — and the 200 cold leads in your CRM you never call. Three places it leaks the loudest in real estate:

Leak #1

Zillow leads at 11pm become tomorrow's regret

Zillow notifications hit at 11pm, 6am, during dinner. The agent who replies first wins. By the time you see the email in the morning, the buyer has already toured with someone else. Mia texts back in 60 seconds, every time, in your voice.

Leak #2

The 200 cold leads in your CRM

Every CRM has 200+ contacts from a year ago — buyers who weren't ready, sellers who got cold feet, listing leads who picked another agent. Most agents never call them again. Mia reactivates them at the right moment ("still thinking about that Scottsdale move?") and turns the dead pile into 3 deals in the first 60 days.

Leak #3

Open house sign-ins die on Sunday night

32 sign-ins on Sunday. Monday morning: 0 calls made. Tuesday: 0 follow-ups. By Wednesday the lead is gone. Mia takes every sign-in within an hour, runs them through qualification, books showings or sets up nurture by Sunday night. The lead doesn't go cold while you're at brunch.

What Mia actually is

One AI assistant. Every Zillow lead. Every cold lead. Trained on real estate.

Mia isn't a chatbot bolted onto your IDX. She's the operating layer that runs every lead touchpoint between "submitted from Zillow" and "closed deal" — managed by us, in the CRM you already use.

Speed-to-lead

60-second SMS reply on every Zillow / Realtor / FB lead

Zillow at 11pm, Realtor.com at breakfast, Facebook ad lead during carpool — Mia texts back in 60 seconds with a personalized opener (not a template) and the qualifying question first. Logged in Slack so you see the save before the next agent even sees the notification.

Qualification

Real buyers and motivated sellers, separated

Budget + pre-approval status. Timeline (now / 3mo / 6mo+). Location and property type filters. Motivation and decision-maker identification. Tire-kickers get nurture. Real buyers and motivated sellers get on your calendar this week.

Nurture · 6–18 mo

Long-term nurture you'd never touch

Most agents give up after one follow-up. 80% of sales need 5+ touchpoints. Mia runs personalized drip — new-listing alerts on saved searches, quarterly market updates for sellers, life-event check-ins — for 6, 12, or 18 months until intent signals spike. The buyers other agents forgot become your next deal.

Reactivation

Wakes the 200 cold leads in your CRM

We mine your CRM, segment by last activity and lead type, and run multi-channel win-back. Personal SMS, not bulk blast. Direct booking link or auto-CMA in the message. Most agents pull 3 deals out of the dead pile in the first 60 days.

Showings

Showingtime + your calendar booked instantly

Mia books straight into Showingtime, your calendar, and the listing agent's tool — confirms with the buyer day-before and day-of, handles reschedules on the fly. No more "we'll call you back to schedule" losing the buyer to another agent.

CMA · auto

Sellers asking "what's my house worth?" — captured instantly

When a seller asks for a home value, Mia replies in seconds with a personal auto-CMA pulled from comps in their ZIP — and books the listing presentation while they're still on the page. Sellers who would've ghosted now book.

Real Operators

Built for agents who scale on the database, not just listings.

Agents and brokers across luxury, residential, commercial, and investor — running Mia on top of the CRM stack they already had.

★ ★ ★ ★ ★

“67% of GCI is supposed to come from past clients. Mine wasn't. Mia stays in touch with my whole sphere — birthdays, home anniversaries, market checks. Three referrals last month.”

James T.

Realtor · Austin, TX

★ ★ ★ ★ ★

“Had 200 leads from Zillow sitting cold. Mia worked the list for two weeks — closed three from the dead pile. Haven't manually nurtured a lead since.”

Hannah O.

Residential Agent · Houston, TX

★ ★ ★ ★ ★

“AC dies at 10pm in July, that call's worth $400 minimum. Mia answers, gets the address, dispatches the on-call tech with a photo of the unit on his phone. Don't miss those anymore.”

Marcus J.

HVAC Owner · Phoenix, AZ

★ ★ ★ ★ ★

“Slow drip vs gusher. Mia knows the difference. Triages emergencies to me, books the rest for morning. Repipe estimates that used to die — she chases them for two weeks. Closed three last month.”

Tom O.

Plumbing Owner · Chicago, IL

★ ★ ★ ★ ★

“We do recurring commercial — 80 accounts, all different cycles. Mia handles reschedules and the "can you come Tuesday instead" calls without me touching it. Got my Sundays back.”

Amanda K.

Cleaning Services Owner · Charlotte, NC

★ ★ ★ ★ ★

“Membership follow-ups are what got me. I had 40 lapsed members I was going to write off. Mia got 11 of them back in two weeks. I almost cried.”

Daniela R.

Owner · Mirror Med Spa · Tampa, FL

★ ★ ★ ★ ★

“After-hours accident calls used to go to voicemail. Mia qualifies the case, schedules the consult, file's on my desk by morning. Two cases last month I never would've caught.”

Daniel W.

Personal Injury Attorney · Atlanta, GA

★ ★ ★ ★ ★

“Used to lose 5 calls a day during lunch. Mia just picks up. Last week she rebooked a client I forgot was on a treatment plan — that one client paid for the month.”

Brooke H.

Med Spa Owner · Charleston, SC

★ ★ ★ ★ ★

Tom O.

Plumbing Owner · Chicago, IL

★ ★ ★ ★ ★

“We do recurring commercial — 80 accounts, all different cycles. Mia handles reschedules and the "can you come Tuesday instead" calls without me touching it. Got my Sundays back.”

Amanda K.

Cleaning Services Owner · Charlotte, NC

Zero-Risk Onboarding

Live in 10 days. Or your first month is on us.

We deploy the full system inside the first 10 business days — voice trained, integrations live, team trained. If we miss the window because of something on our end, the first month is free. Month-to-month after that, no annual lock-in.

Mia trained on your market, listings, and brand voice
Plugged into Follow Up Boss / kvCORE / Sierra / Lofty / BoomTown
Speed-to-lead SMS live on every IDX, Zillow, and Meta source
Reactivation campaign queued on your full CRM in week one
Auto-CMA replying to home-value asks in seconds
Slack co-pilot live so you can pull pipeline + GCI per source with a slash command

How we price

One-time build fee. Optional maintenance.

NorthCore Labs isn’t here to keep you on a retainer. We’re here to hand you your first AI hire — built once, owned by you, working every day after.

01 / Build

Paid once. Scope in writing.

Fixed-price build, signed before we start. No per-execution fees, no surprise overages, no platform tax. The build is yours.

02 / Maintain

Optional, never required.

Want us to monitor, tune, and add to her over time? Pick a maintenance plan. Want to take the keys and run her with your own team? That works too.

03 / Stay free

Month-to-month. No lock-in.

If maintenance ever stops earning its keep, you cancel. No multi-year contracts. The build you paid for stays yours.

FAQ

Questions before you book.

Yes. 60-second lead response is one piece. Mia also runs 6–18 month nurture sequences, reactivates the cold leads in your CRM, books showings into Showingtime, replies to home-value requests with an auto-CMA, follows up on open house sign-ins, and reports every number in Slack. We manage the whole stack — you don't learn new software.

Yes — those plus Wise Agent, LionDesk, Top Producer, Real Geeks, Compass, BoldTrail, and Brivity. Mia writes lead activity, qualifications, and showings directly into your CRM and reads the cold-lead list out of it. We confirm exact integration points on the call.

We mine your CRM, segment by last activity, lead source, buyer/seller intent, and price band, then run multi-channel win-back — personalized SMS first (not bulk blast), then email, then voice if the lead engages. Direct booking link or auto-CMA in the message. Most agents pull 3+ deals out of the dead pile in the first 60 days.

No. Mia handles volume an ISA can't reach — every Zillow notification at 11pm, every Facebook lead during your closing, the 200 cold leads nobody has time to call, the 6-month nurture sequences nobody runs. When something needs a human (signed agency, offer negotiation, listing presentation), Mia routes it cleanly. Most agents report ISAs stop touching cold lead lists entirely and focus on hot pipelines.

10 business days from contract signed. That includes voice/SMS training, IDX and Zillow/Realtor.com lead routing, CRM integration, Showingtime integration, auto-CMA setup, reactivation campaigns queued, dashboards, and team training. Most agents see a recovered deal inside the first 30 days from a lead they would've missed.

Mia uses your voice and brand. She is not deceptive — if a lead directly asks "is this a real person," she discloses she's an assistant and offers to connect them to you. In practice 99%+ of leads engage normally and book. Compliance with TCPA and state-specific advertising rules is documented in your engagement letter.

That's the highest-ROI piece. Mia runs personalized drips for 6, 12, or 18 months — new-listing alerts on saved searches, market updates, life-event check-ins ("how's that lease ending in March?"). When intent signals spike (clicked 4 listings in a week, replied to a market update), she pings you to take over.

Every cold lead is scrubbed against the National DNC and your state DNC list before outreach. We use compliant short codes and 10DLC-registered numbers. Opt-out is honored automatically and logged in your CRM. We document the compliance posture in your engagement letter.

None. You'll see a live Mia demo, get a custom revenue audit (Zillow leakage, dormant CRM value, open house follow-up gap), and a 10-day deployment plan — whether you hire us or not. If we're a fit, we kick off the build the same week. If not, you keep the audit.

A one-time onboarding plus a flat monthly fee — month-to-month, no annual lock-in. Pricing depends on which pieces you turn on (speed-to-lead only vs. full stack with reactivation, nurture, and CMA). On the call we'll quote you exactly based on lead volume and what you actually need.

The fortune is in the follow-up.
Mia does it for you — for the next 18 months.

Most agents give up after one follow-up. 80% of sales need five.