A texting engine that works every solar lead until it books or says no.
Speed-to-lead on your own registered number, a nurture lane for the ones who went quiet, booking into your calendar, and a live answer to inbound texts and calls. Built and running today for solar dealers in the Northeast.
A 30-minute walkthrough built around your lead flow. Nothing to install.
The lead you paid $60 for was texted four hours later. By then it had booked with someone else.
Purchased leads land in an inbox. Setters work them when they get to them. The ones who went quiet never hear from you again, and the consult that was booked never got confirmed, so it no-showed. The engine texts inside the minute from your own registered number, qualifies in three messages, books the consult, confirms it twice, and works last year's list every week.
NorthCore Labs works on top of the CRM and lead sources you already use. Every text and call is logged against the lead; nothing lives somewhere your closers have to check.
We work the whole journey, not just one step.
One connected system across the whole homeowner funnel, from the first inquiry to the follow-up after the visit, so no inquiry, booking or repeat visit slips through.
Capture
Web forms, ad leads, referrals and purchased lists land in one place.
Answer
A text within the minute, in your name, from your number.
Qualify
Homeowner, roof, bill and timeline, in three messages.
Book
The consult on your closer's calendar.
Confirm
Reminders and reschedules handled by text.
Nurture
The ones who went quiet, worked on a cadence for months.
Report
Reply rate, booking rate and opt-outs, weekly.
Everything your front office does, handled.
Six pieces. Each stands on its own and gets stronger with the others: one system, one record, across the whole business.
Speed-to-lead texting
A new lead gets a personal text inside the minute, from your own registered number, with the qualifying question first.
Inbound answering
Replies and calls to your number answered in seconds, day or night, with the conversation logged.
Booking and confirmation
Consults written into the calendar, reminders sent, reschedules handled.
Nurture and reactivation
Lists from last year worked one personalized message at a time, with a booking link in every message.
Compliance built in
A2P 10DLC on your brand, consent recorded, opt-outs honored automatically, quiet hours respected.
Slack, and one page of numbers
Leads, replies, bookings and shows, a slash command away.
The lanes it runs.
Each lane owns one job and hands off to a closer the moment it should.
New lead
Text inside the minute, qualify, book.
No reply
A cadence over days, then weeks, then a final ask.
Booked
Confirm, remind, reschedule.
No-show
Caught the same day and rebooked.
Dormant
Last year's list, revived by area.
Referral
Installed customers asked at the right moment.
Inbound
Any text or call to your number, answered.
Routing
Anything a lane should not answer goes to a person.
Every message goes out from your own registered number under a carrier-approved campaign. Consent and opt-outs are recorded on every lead.
No new software to learn. The whole business on one page.
Two questions every owner asks and almost nobody can answer quickly: how did the month actually go, and can new homeowners find me. Both live on a private page you open on your phone, and in Slack.
No CRM to learn. Ask in Slack and get the answer back in seconds. Every number comes from the same record the system writes to.
Figures shown are illustrative of the report format, not results for your business.
The wins land differently depending on where you sit.
Owner
Booking rate by source on one page.
Closers
Show up to consults that were confirmed twice.
Setters
Stop working the cold list by hand.
The business
Purchased leads stop dying in an inbox.
These are published figures about the category, not projections for your business. What a system changes for you depends on your market, your offer and your volume; we'll work through what's realistic on the call.
What the businesses we build for say.
Real clients, quoted with permission.
“I can't recommend NorthCore Labs enough. Over the past 2 years I have been working with Will and the team, and the systems that they put in place are a huge reason I have been able to scale to 3 locations and 7 providers and counting. I was hesitant and skeptical at first, but they have gone above and beyond.”
“I have been in the aesthetic space for 6+ years now and hopped around to 3 different EMRs in that time, trying to find one that actually did everything I needed and wouldn't break the bank, until I came across NorthCore, who has completely transformed my digital presence and systems. You really get amazing support from them. 10/10.”
“I started my practice in 1989 and was featured in a magazine for being one of the first practices to be on the world wide web. What NorthCore has done has been quite amazing. They are very sophisticated when it comes to tech and have made my day to day a whole lot easier. I had my best month ever just 2 months into the program, and they did it without marketing.”
“Just want y'all to know, it's truly working. It's all truly working. I can't believe it.”
“I bought this HVAC company through the help of an ETA fund and was connected with NorthCore Labs early in our acquisition. I've ran and exited 3 companies now and thought I knew business until these guys came along. The business landscape is changing; automations are able to drive more and more of the business. After their first phase of integrations we knew these guys were someone we'd use forever. These guys are the real deal.”
These are individual experiences shared by clients, not a promise of any particular outcome. What a system changes for your business depends on your market, your offer and your volume.
Built around your business.
We handle everything. You do not hire anyone, learn any software, or change how you run the business.
Discovery call
Thirty minutes. We audit how the business takes leads, where the follow-up breaks, and where revenue leaks. You get a straight answer on what we would build first.
Custom build and launch
We build it in your voice, wire it into every tool you already run, and ship the workflows that move the most money first. Scope and timeline are fixed in your agreement before we start.
Ninety-day optimization
We watch every interaction, tune scripts and workflows, and keep going until the numbers move. Then you take the keys or we keep it running, month to month.
We don't move you off your stack.
Bookings, records and notes are written into the system your team already opens every morning.
Before you book.
Is the texting compliant?
Yes. The campaign is registered under A2P 10DLC on your own brand and number, consent is recorded per lead, opt-outs are honored automatically and quiet hours are respected. We have taken two solar dealers through registration.
Will this work with my CRM?
It runs on top of GoHighLevel, HubSpot and most CRMs, or on its own database if you do not have one. Every text and call is logged against the lead.
Can it answer inbound calls too?
Yes. Inbound texts and calls to the registered number are answered in seconds, day or night, and the conversation is logged.
How fast can it go live?
Carrier registration is the long pole and can take a few weeks. The engine itself is usually running within days of approval.
How is it priced?
One build fee, scoped to the lanes you turn on, then optional maintenance. Month to month. You get the exact number on the call.
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