Mia 2.0 · Built for HVAC · Plumbing · Electrical · Roofing

The dispatch brain for trade contractors —
photo, scope, and tech brief before the truck rolls.

Mia answers the phone, then does the part that actually matters — texts the customer a one-tap link to snap a photo of the panel, the leak, the unit nameplate, or the roof from the driveway, builds a structured scope from the call plus the photos, and routes the right tech to the right ZIP with everything they need on their phone before they leave the shop. Membership recalls, storm surges, insurance claims, dead leads — she runs the stuff between jobs in the background. Sits on top of ServiceTitan, Housecall Pro, Jobber, FieldEdge, or whatever you run.

Pick a Time → See how Mia works

Built to your scope, in writing Month-to-month, no annual lock-in Plugs into the stack you already run

The leak nobody's measuring

The bottleneck isn't quoting. It's everything between the call and the truck.

You don't lose jobs because your techs aren't good. You lose them because of what happens before they get there. Three places it leaks the loudest in trades:

Leak #1

The call ends, the photo never comes

“Send me a picture of the panel” is the most expensive sentence in trades. Half of customers never send it. The tech rolls without knowing what model, what amperage, what kind of leak, what's on the roof — and you eat the second truck roll. Mia drops the photo link mid-call so it's done before you hang up.

Leak #2

Emergency calls at 11pm hit voicemail

Burst pipes, no-AC-in-July, gas smells, hail storms — emergencies don't wait. After-hours and weekend calls are the highest-margin work customers will pay almost any price for. Voicemail is where margin goes to die. Mia answers, triages severity, charges the after-hours premium, and pages the on-call tech only when it actually needs to.

Leak #3

Last summer's customer is this summer's competitor's customer

HVAC tune-ups, plumbing inspections, electrical panel checks, gutter cleans — recurring revenue if you call. Cold lead if you don't. Most shops reactivate maybe 40% of last year's list. Mia runs the recall list every season in the background — segmented by trade, by service, by the install date she pulled off the nameplate photo.

What Mia actually is

The dispatch brain. Six jobs. Trade-aware.

Mia isn't a chatbot bolted onto your website. She's the operating layer that knows the difference between a $90 cleanout and a $14K repipe, an HVAC tune-up and an emergency no-cool, a $300 panel inspection and a $19K generator install — and she runs every customer touchpoint between “leak in the basement” and “tech in the truck.”

Photo capture

Texts the photo link mid-call & builds the scope

One-tap link in the live call → customer snaps the panel, the leak, the unit nameplate, the roof from the driveway. Mia pulls model + serial off the nameplate, builds the structured scope, and flags likely parts. Half the “come back tomorrow with the right part” callbacks stop happening.

Voice · 24/7

Severity triage & warm transfer

Picks up on the first ring in your company's voice. Triages emergency vs. routine — gas smell vs. slow drip, no-AC-in-July vs. tune-up — charges the after-hours premium when it applies, and warm-transfers to the on-call tech only when it actually needs to. Caller, address, scope, photos already on his screen when he picks up.

Tech brief

Pre-job packet on every tech's phone

When a job hits the schedule, a full job packet pushes to the assigned tech's mobile: customer history, equipment serial + install date, likely parts list, prior service notes, warranty status, gate code, dog at property. Tech walks in three steps ahead. Average ticket up. Callbacks down.

Speed-to-lead

Sub-30s response across LSA, web, Angi, Meta

Phone, Local Services Ads, web form, Yelp, Facebook, Angi — Mia replies inside 30 seconds, source-aware (LSA ≠ Angi ≠ Meta), pre-qualifies with trade-specific questions, and drops the photo-capture link before the call ends. Most customers are on your schedule before they finish dialing the next company.

Storm surge

Storm-day overflow & insurance pipeline

Hail hits, blizzard rolls in, AC dies in a heat wave — call volume goes 8x for days. Mia handles every call, captures carrier + adjuster + claim status, sequences the supplement and ACV/depreciation chase. Roofers we work with closed 4x deals off the same storm because nothing went to voicemail.

Recall & recurring

Maintenance recalls & memberships on autopilot

HVAC spring/fall tune-ups, plumbing PM, electrical panel inspections, gutter cleans — Mia runs the recall list segmented by trade and last-service date, upsells memberships after every job, and turns one-shot work into MRR. Most shops we work with stop running paid ads within 6 months because the membership base carries them.

Real Operators

Built for shops who scale on recurring revenue.

Owners across HVAC, plumbing, electrical, roofing, and pest control — running Mia on top of the dispatch stack they already had.

★ ★ ★ ★ ★

“AC dies at 10pm in July, that call's worth $400 minimum. Mia answers, gets the address, dispatches the on-call tech with a photo of the unit on his phone. Don't miss those anymore.”

Marcus J.

HVAC Owner · Phoenix, AZ

★ ★ ★ ★ ★

“Slow drip vs gusher. Mia knows the difference. Triages emergencies to me, books the rest for morning. Repipe estimates that used to die — she chases them for two weeks. Closed three last month.”

Tom O.

Plumbing Owner · Chicago, IL

★ ★ ★ ★ ★

“We do recurring commercial — 80 accounts, all different cycles. Mia handles reschedules and the "can you come Tuesday instead" calls without me touching it. Got my Sundays back.”

Amanda K.

Cleaning Services Owner · Charlotte, NC

★ ★ ★ ★ ★

“67% of GCI is supposed to come from past clients. Mine wasn't. Mia stays in touch with my whole sphere — birthdays, home anniversaries, market checks. Three referrals last month.”

James T.

Realtor · Austin, TX

★ ★ ★ ★ ★

“Parents call between school pickup and dinner. Mia answers in seconds, books the visit, sends the new-patient forms. Added a hygienist this quarter — chair time finally fills.”

Dr. Emma S.

Pediatric Dentist · Plano, TX

★ ★ ★ ★ ★

“After-hours accident calls used to go to voicemail. Mia qualifies the case, schedules the consult, file's on my desk by morning. Two cases last month I never would've caught.”

Daniel W.

Personal Injury Attorney · Atlanta, GA

★ ★ ★ ★ ★

“Used to lose 5 calls a day during lunch. Mia just picks up. Last week she rebooked a client I forgot was on a treatment plan — that one client paid for the month.”

Brooke H.

Med Spa Owner · Charleston, SC

★ ★ ★ ★ ★

“Had 200 leads from Zillow sitting cold. Mia worked the list for two weeks — closed three from the dead pile. Haven't manually nurtured a lead since.”

Hannah O.

Residential Agent · Houston, TX

★ ★ ★ ★ ★

Tom O.

Plumbing Owner · Chicago, IL

★ ★ ★ ★ ★

“We do recurring commercial — 80 accounts, all different cycles. Mia handles reschedules and the "can you come Tuesday instead" calls without me touching it. Got my Sundays back.”

Amanda K.

Cleaning Services Owner · Charlotte, NC

How we price

One-time build fee. Optional maintenance.

NorthCore Labs isn’t here to keep you on a retainer. We’re here to hand you your first AI hire — built once, owned by you, working every day after.

01 / Build

Paid once. Scope in writing.

Fixed-price build, signed before we start. No per-execution fees, no surprise overages, no platform tax. The build is yours.

02 / Maintain

Optional, never required.

Want us to monitor, tune, and add to her over time? Pick a maintenance plan. Want to take the keys and run her with your own team? That works too.

03 / Stay free

Month-to-month. No lock-in.

If maintenance ever stops earning its keep, you cancel. No multi-year contracts. The build you paid for stays yours.

FAQ

Questions before you book.

No. Voice answering is the front door. The real work is what happens behind it — Mia texts the photo link mid-call so the customer snaps the panel or the leak before hanging up, pulls model + serial off the nameplate, builds a structured scope, routes to the right tech in the right ZIP, and pushes a full pre-job brief (history, parts, prior notes, gate code, dog at property) to the tech's mobile before he leaves the shop. In the background she runs maintenance recalls, storm-day overflow, insurance claim follow-ups, and dormant-customer reactivation. One operating layer. We manage it.

Trades aren't interchangeable. HVAC is built around the spring/fall tune-up cycle and membership plans that fill slow days. Plumbing lives or dies on severity triage — slow drip vs. gusher vs. gas smell — and after-hours premium routing. Electrical is permit-aware, diagnostic-visit-before-estimate, with generator and EV needs surveys. Roofing is storm-surge volume, insurance pipeline, ACV/depreciation supplement chases, and adjuster coordination. Mia's intake, scoping, and follow-up sequences are tuned to each one. We don't pretend it's all the same business.

No, and we wouldn't promise that — any owner who's been in the trade for ten years knows you need eyes on the job for accurate pricing. Mia builds the structured scope from the call + photos so your tech walks in with the right diagnosis, the likely parts, the warranty status, and the customer history already loaded. Pricing is still your call. The scope just stops being guesswork.

Yes — those plus Service Fusion, FieldRoutes, RazorSync, BuilderTrend, and the major dispatch platforms. Mia writes calls, jobs, deposits, photos, scopes, and customer notes directly into your system. Two-way sync with your dispatch board, so techs see updates in real time on whatever they already use in the truck.

No. Mia handles the volume your team can't reach — after-hours calls, simultaneous channels, photo capture mid-call, follow-up sequences, storm-day surge, dormant client reactivation, the maintenance recall list. When something genuinely needs a human (commercial estimating walkthroughs, supply-house calls, an unhappy customer), she warm-transfers cleanly. Most shops report getting hours back per day to focus on the work that actually moves the business.

We scope your build on the discovery call and put the timeline in writing. A typical build includes voice training on your services and scripts, phone routing, SMS & DM setup, CRM integration, dashboards, team training, and the first reactivation campaign queued. We don't pad the agreed window. Most clients see results inside the first week Mia is live — usually a recovered booking they would've otherwise missed.

We mine your existing customer base — every nameplate Mia ever logged, every service ticket, every install — segment by trade, equipment age, install date, and last service, then run multi-channel recall campaigns. SMS first, then email, then personalized voice drops timed to the season (HVAC tune-ups in March, gutters in October, panel inspections on the install anniversary). Most shops see 5-figure revenue in the first 30 days from customers they thought were gone. The cheapest revenue you'll ever earn is from someone who already had your truck in their driveway.

Because the system fixes the leak before it scales spend. Once Mia is answering every call, booking from DMs, recovering no-shows, and converting reactivations — plus memberships and packages giving you predictable monthly revenue — most owners realize they don't need ads to grow. Some still run them because the unit economics work. Most don't, because they don't have to.

None. You'll see a live Mia demo, get a custom revenue audit (what's leaking, what's recoverable), and a written deployment plan — whether you hire us or not. If we're a fit, we kick off the build the same week. If not, you keep the audit. No high-pressure pitch, no slides, no hard close.

A one-time onboarding plus a flat monthly fee — month-to-month, no annual lock-in. Pricing depends on which pieces of the system you turn on (voice only vs. full stack with reactivation and recurring revenue setup). On the call we'll quote you exactly based on your business size and what you actually need. No tiered “talk to sales” games.

The dispatch brain for trade contractors —
photo, scope, and tech brief before the truck rolls.