We grow Aesthetics Practices better than anyone.
You focus on making people beautiful. We make everything behind it just as beautiful: every call answered in seconds, the calendar filled, lapsed patients back, every number on one page. All on the software your practice already runs.
A small start fee. Then results in 90 days, or we keep working free until you have them.
Runs on top of Boulevard, Vagaro, Aesthetic Record, Mangomint, Moxie, Symplast, GoHighLevel, Podium, Klaviyo, Mindbody and thirteen more. No new software for your team.
The phone rings during a treatment. Voicemail.
The Tuesday DM is still unanswered, and session two never got booked.
Patients don't forget about you. The templated texts just don't bring them back in.
Nobody asked for the review. Again.
So you run another sale, racing to the bottom for new patients, while the money already lives in your system.
You've thought about a new EMR. But an EMR holds the data. It can't tell you what to do with it.
It won't plan the tox party, time the win-back, or launch the laser to the patients most likely to say yes. That has to be built.
That's where we come in. We fix the numbers, then we build the strategy.
On the software you already use. Scoped in writing. We stay until the numbers move.
Stop buying tools. Start owning growth.
Ten solutions. One Core.
Every solution runs on the same record, in the software the practice already uses. The whole system is the one in the middle, and it is what we recommend. Each piece also stands on its own, if that is where you want to start.
Everything togetherRun the whole practice
The website, the funnels, the CRM and EMR integrations and the custom operations around them, scoped from an audit.See the whole system
Answer every patient
Calls, DMs and texts answered in seconds, day or night, in your voice, booked into your calendar.See the solution
Fill the calendar
Speed to lead, qualification, booking into your calendar, and no-shows caught within fifteen minutes.See the solution
Bring patients back
Treatment nurture, package nurture, dormant win-back and memberships, on a cadence that fits the treatment.See the solution
Know your numbers
Revenue, average ticket, treatment mix, provider performance and rankings, on one page and in Slack.See the solution
Win at events
Forms and raffles at the events you already attend, built to turn a name on a clipboard into a paying patient without running ads.See the solution
Time the comeback
The comeback calendar: every patient's next window, read from your own data, so the broadcast lands in the slow weeks between treatments instead of at random.See the solution
Crush your parties
Tox parties, IV parties and in-house sales events filled with the patients most likely to come, segmented so nobody gets the wrong invite and no lead gets burned.See the solution
Convert social media
Free-value funnels and keyword automations on Instagram and Facebook, so you post and forget while the DMs turn into booked patients.See the solution
Launch a treatment
New device, new treatment, new membership: proven broadcasts to the right segments, plus a launch strategy matched to the treatment and the equipment.See the solution
Get found first
Local SEO, your Google Business Profile, a page for every treatment in every city you serve, and the AI answer, so the patient searching tonight finds you first.See the solutionEvery number that actually matters, on one dashboard.
Money, the front desk, who is due, how each provider is doing and whether new patients can find you, pulled from the same record the system writes to. One private page, updated live. The figures below are the format, not a promise for your practice.
Money
Front desk
Patients
Practice
Treatment mix
Found, and back
What the practices we build for say.
Real clients, quoted with permission.
“I can't recommend NorthCore Labs enough. Over the past 2 years I have been working with Will and the team, and the systems that they put in place are a huge reason I have been able to scale to 3 locations and 7 providers and counting. I was hesitant and skeptical at first, but they have gone above and beyond.”
“I genuinely can't thank you all enough. I have been in the aesthetic space for 6+ years now and hopped around to 3 different EMRs in that time, trying to find one that actually did everything I needed and wouldn't break the bank, until I came across NorthCore, who has completely transformed my digital presence and systems. You really get amazing support from them. 10/10.”
“These guys have been amazing. I started my practice in 1989 and was featured in a magazine for being one of the first practices to be on the world wide web. I always knew the value of it, but what NorthCore has done has been quite amazing. They are very sophisticated when it comes to tech and have made my day to day a whole lot easier. On top of it I had my best month ever just 2 months into the program, and they did it without marketing. Great work.”
“Just want y'all to know, it's truly working. It's all truly working. I can't believe it.”
“Just do it. I wish I had known about them sooner. I sat on the fence for months and tried to use what my EMR had built into it already and it was just a mess. The texts are so templated and don't actually make things feel like an ecosystem. My website is now AMAZING btw, they do such a good job. Also I am now a social media wiz, so thanks!”
“These guys are just geniuses. I signed up because I wanted my back office system and tech upgraded. I ended up learning so many great strategies from them. So happy.”
“If you are anything like us and you don't understand a computer to save your life, let these guys help you. I am so slow and terrible with this stuff, and they came in like the best gurus ever and fixed so much.”
These are individual experiences shared by clients, not a promise of any particular outcome. What a system changes for your business depends on your market, your offer and your volume.
An engagement, in four steps.
Scoped in writing. Live in 30 to 45 days. Owned by you. The whole system has its own page.
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01Discover
First, we listen.
Thirty minutes on a call, then a look inside the practice to find where patients and revenue leak out.
- The leak audit
- Scope and price, in writing
- The order that pays back first
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02Build
Then we build.
On your software, in your voice, around your menu. Nothing new for your team to learn.
- Wired to your EMR and your phones
- Agents written for your practice
- The dashboard, live
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03Go live
Your practice goes live.
The system answers its first call and books its first patient. We watch the first week hour by hour.
- One afternoon of training
- The first booking on its own
- Numbers from day one
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04Compound
Then it compounds.
We tune against your numbers for ninety days. We recommend the whole system from day one; if you started with one solution, the rest is ready when you are.
- Weekly tuning
- Results in 90 days, or free until you get them
- The rest of the system, whenever you want it
Skin in the game. On both sides.
You put in a small start fee, so the practice is bought in. We put in everything else. Every engagement is scoped in writing with the numbers we are accountable for: answer rates, bookings, reactivated patients, revenue on the page. If the system has not delivered in 90 days, we keep building, tuning and running it free until it does. Agreed before we start. No asterisks.
The people who answer the phone.
Two founders scope every engagement, own the result and answer the phone. There is no account manager between you and the people doing the work.
Will Brinegar
The operator. He builds the machine, then makes sure it runs without him.
Will runs every engagement NorthCore takes on, from the first week inside a business to the day the system runs without us. He reads an operation the way an engineer reads a system: where the work waits, where it breaks, and what it will take to carry twice the load.
Chris Regnetta
The first call, the hard truth, and the plan.
Chris is the first person most owners talk to, and the reason they keep talking. He does not pitch. He asks where the business is leaking and keeps asking until the owner has said it out loud.
Questions we get asked.
What does NorthCore Labs do?
NorthCore Labs is the AI Lab for all things beauty: med spas, injectors, plastic surgeons, derm and laser clinics. We build and run the system that answers every patient in seconds, books into your calendar, brings lapsed patients back and reports the numbers in Slack, on the software your practice already uses. St. Petersburg, Florida.
Will this work with Vagaro, Boulevard, Aesthetic Record or my EMR?
Yes. We integrate with Vagaro, Boulevard, Aesthetic Record, Symplast, Mangomint, Moxie and the major EMRs. Booking flows write into your calendar and client records stay in your existing system. We confirm exactly what we are connecting to on the call.
Will this replace my front desk?
No. It handles the volume your team cannot reach: after-hours calls, simultaneous DMs, follow-up sequences, no-show recovery, dormant win-back. When something genuinely needs a human, it routes cleanly.
What about HIPAA?
We operate under a Business Associate Agreement. Patient data is de-identified before any AI sees it, encrypted in transit and at rest, never used to train models, and access is logged.
How is it priced?
One build fee, scoped to the pieces you turn on, then optional maintenance after the first 90 days. Month to month, no annual lock-in. You get the exact number on the call.
Who owns what you build?
You do. The site, the system, the data and every login belong to the practice on payment of the build fee, whether or not you ever pay us another cent.
You make people beautiful.
We make the business behind them just as beautiful.
The partner your practice deserves. Take the growth that is already yours.